Resume

ASCD, Communications Specialist, Alexandria, V.A. (Jan ’11-Present)

Guide ASCD social media strategy, coordinating promotion plans for all ASCD social media channels
Manage @ASCD Twitter channel (25,000+ followers), reaching members, and other educators through engaging content, contests, and professional development
Pitch news stories and build relationships with key education trade publications, placing high-profile stories about programs, products and services on behalf of the association
Plan, manage and oversee press room at ASCD Annual Conference

District of Columbia Public Schools, Communications Coordinator, Washington, D.C. (March ‘10 – Dec. ’10)

Managing editor of six regular newsletter publications
Pitch news stories to local and national media, respond to media inquiries, draft press releases
Lead communications strategy planning sessions, draft and finalize campaigns, manage execution
Craft communication, talking points and correspondence for Chancellor Michelle Rhee
Coordinate and manage Chancellor’s Forums and other large-scale community meetings
Plan and execute stakeholder communications including targeted audience-specific emails, phone messages
Create and maintain organization-wide style and branding communications handbook tool outlining protocol
Serve as the department point of contact internally and externally in order to manage department work flow

Association of American Publishers, Asst. Director for Higher Education, Washington, D.C. (December ‘08-March ‘10)

Respond to media inquiries, coordinate media interviews
Utilized outside communication and legislative consultants, manage PR firm
Lead Public Relations Task Force, acting as chair for meetings and directing public relations efforts for AAP
Planned annual meetings, presentations and events for Higher Education division
Managed major public relations campaign, including video production and viral online communications
Maintained http://www.textbookfacts.org Web site content
Wrote legislation, testimony, white papers, position letters, floor alerts, press releases and newsletter articles
Tracked legislation, created and distributed timely legislative alerts, maintained legislation roster
Managed and supervised active lobbyists in 16 states
Created budget for Higher Education division


Rails-to-Trails Conservancy, Manager of Public Relations, Washington, D.C. (December 2007-December 2008)

Served as the national spokesperson for organization, conducting radio, newspaper, and television interviews
Developed and implemented the organization’s public relations strategy
Responsible for publicity reaching record audiences for the organization (2.5 million+ with one campaign)
Promoted campaigns for various internal clients including: policy, development, and program departments
Formulated, wrote and pitched numerous earned feature articles and letters to the editor reaching over 5 million
Secured over 45 national placements from one story pitch
Produced national press conference at National Press Club releasing report to Congress, successfully gained coverage through C-SPAN, CNN, Capitol Hill reporters and trade press.
Responsible for all public relations materials including localized and national press releases, fact sheets, talking points, and Web content; produce and place public service announcements
Cultivated relationships with print/broadcast reporters for major influential media (ie: USA Today, Washington Post, San Francisco Chronicle, Philadelphia Inquirer, NPR, AARP’s “My Generation”, and many more)
Managed major corporate sponsorship relationships (Shimano Coasting Demo Tour 2008, Brita Climate Ride)
Developed and maintained “For the Press” section of railstotrails.org, support Web 2.0 outreach via Facebook, Twitter and YouTube
Hired and managed Public Relations interns

Bank of America Corporation Global Consumer and Small Business Banking Communications,
Communications Associate, Charlotte, N.C. & Washington, D.C. (June 2007-December 2007)

Planned “Go Green” consumer media campaign, including coordinating high-level communication materials for CEO and senior staff
Managed entire communication projects for the West Division Executive
Coordinated major efforts for all-hands television show broadcast, including video production logistics
Monitored and reported enterprise-wide efforts to assist unbanked and underbanked populations
Drafted executive correspondence for the Consumer Bank President
Global Commercial and Investment Banking Communications,
Communications Intern (Summer 2006)

Conducted communications audit for entire GCIB division
Developed tracking and communications metrics
Wrote stories for official bank intranet Web site

Durham Public Schools Public Affairs Office Intern, Durham, N.C. (January 2006 – June 2007)

Coordinated press conference announcing financial partnership with Duke University
Managed media coverage from AP wire, ASCB education journal, newspapers, TV stations
Launched podcasting Web site focusing on outreach for staff, parents, and potential new families
Wrote content, managed HTML, and implemented survey for website
Planned special events to reach public relations goals

Charlotte-Mecklenburg Schools Public Information Office Intern, Charlotte, N.C. (Winter 2004/Summer 2005)

Prepared multimedia presentations, developed press kits, and compiled fact sheets
Led focus groups at local high schools as strategic development for initiative Operation Graduation
Conceptualized first Bilingual Staff Directory as a communications tool to maximize internal resources
Implemented communications plan for High School Challenge incentive program
Provided photojournalism support and organized conferences and events

New Politics Network Intern, London, England (Spring 2005)
Led publicity efforts for Elect The Lords campaign; packaged story pitches with local media
Orchestrated web-based campaign for the Democracy Challenge

Elon Homes for Children Intern, Charlotte, N.C. (Summer 2004)
Compiled, designed, and revised corporate documents, such as communications manual for churches
Created fundraising advertisement, raising over $1 million